New media Essay Example | Topics and Well Written Essays - 1250 words

New media - Essay Example pose of promoting ticket sales of Paramount Studios’ latest thriller, a combination of traditional and modern approaches to marketing has been adopted. The integration of sales promotion and direct marketing involves a particularly big clash, combining dissimilar disciplines practiced by different types of people. Direct marketers tend to think long term about building relationships, while sales promotion has traditionally focused on boosting short-term return. Direct marketing is about one-to-one relationships, while sales promotion is focused on the offer. But put together, the approach can offer great opportunities for commercial success. The first media chosen for my campaign will be Internet. Internet has unparalleled reach in todays world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than internet. These days, integrating e-mail across various channels of communication has become a top priority for many marketing strategists, and their challenge lies in determining how best to utilize this tool in their integrated marketing strategy. Recent trends show that the internet is increasingly being used for shopping. In this context, combining search and email features together can be very effective. For example, a media arrangement that combines direct marketing mailing with email can captivate a a customers or prospects attention and move them along in a buying cycle, which could then result in a sale of the movie ticket. Employing such enterprise marketing management systems as are offered by multimedia companies-such as Aprimo, Eloqua Corp., Vtrenz, Bronto Software, etc are quite appropriate for the marketing campaign of Paramount Studios. With the help of these systems, Paramount Studios can come up with a sophisticated cross-channel campaign; also the performance measurement and analysis of such campaigns can be carried on the back end. In other words, the

Literary Theory Essay Example | Topics and Well Written Essays - 500 words

Literary Theory - Essay Example To cater to a wider audience, Horace suggests including both these elements in a poem. Besides, the setting, time and location should have unity and coherence. Longinus feels that a prom should immediately elevate the reader to a sublime state as if he has experienced it himself, which element has not been taken into account by Horace. Horace merely suggests that poems should begin in the middle of a situation so that the reader immediately plunges into the poem. Longinus finds that conflicting feelings can be united while Horace feels decorum and coherent effect are essential for unity. Horace believes that learning can come only when there is in an innate quality to be a poet. Learning without innate talent would serve no purpose. Longinus on the other hand feels following too much of formal elements can create or ruin the poetic effect, which is the very purpose of creating poetry. Both agree that poets are innate and not made. As a critic or a writer, being able to express conflicting feelings would be more appealing. Most people do experience such conflicts in their life and it would be easy to transport people to such heights so as to merge the reader and the writer and the written passage or poem. Compare/contrast the rhetorical theories of Plato and Longinus. Try to identify areas of agreement and disagreement in their discussions of how poetry affects its audiences. Do you think one theory is superior, or do they both have value for your work as a critic and writer? Which theory do you think is more helpful in understanding the effect of literary texts in the 20th century? Plato believes that poems do not reflect reality while Longinus contends that poets are innate and hence their creation has to be truth. Plato believes being a poet is a skill that can be created. Longinus asserts that a poem should elevate the reader to such a state that he feels he is the composer which is